This policy explains how Cloud 4 Sure Ltd collects and uses your personal data, and the cookies our website uses. We are the data controller for the information described here.
Who we are
Cloud 4 Sure Ltd is a company registered in England & Wales (company no. 10946734), registered office The Mill Building, 31 Chatsworth Road, Worthing, West Sussex, BN11 1LY. For any privacy question or request, contact us at email us or 01903 339955.
The information we collect
When you fill in a form on this site (our contact form or free IT health-check request) we collect the details you give us — typically your name, email address, phone number, company and your message — so we can respond to your enquiry. When you browse the site, and only if you accept analytics cookies, we collect anonymous usage data (see Cookies below).
How we use it, and our lawful basis
We use the details from forms to reply to you, provide the services you ask about and keep a record of our correspondence. Our lawful basis is our legitimate interest in responding to and managing enquiries, and, where you become a customer, performance of our contract with you. We use analytics data to understand how the site is used and improve it; our lawful basis for the cookies behind it is your consent, which you give through the cookie banner and can withdraw at any time.
Cookies
We don't set any non-essential cookies until you choose “Accept” on our cookie banner. If you accept, we load:
- Google Analytics (Google Ireland Ltd) — measures visits and how pages are used, so we can improve the site. It sets cookies such as
_ga. - Microsoft Clarity (Microsoft Ireland) — anonymous usage analytics and heatmaps that show how visitors interact with pages. Only active once enabled and after you accept.
- Meta Pixel (Meta Platforms Ireland Ltd) — tells us whether people who saw our Facebook or Instagram adverts went on to visit the site or book (for example, a Home PC Health Check), so we can see which adverts work and stop spending on the ones that don't. It sets cookies such as
_fbp, and Meta may combine this with information it holds if you use its services — see Meta's privacy policy. We don't send Meta your name, email or payment details.
If you choose “Decline”, none of these load and no analytics or advertising cookies are set. You can change your choice at any time with the Cookie settings link at the bottom of every page.
Phone calls
When you call us, your call may be answered by an automated AI assistant and may be recorded and transcribed so we can take your message and respond — we tell you this at the start of the call. We use the recording, transcript and any details you give (such as your name and a callback number) only to handle your enquiry and follow up, and we keep them no longer than we reasonably need. Our lawful basis is our legitimate interest in managing and responding to calls. Call handling is provided on our behalf by our telephony and voice-AI providers — ICUK (our phone network), Twilio, Vapi and Microsoft Azure (speech). Our AI call provider (Vapi) stores call recordings and transcripts in the United States; that transfer is covered by the Standard Contractual Clauses and the UK International Data Transfer Addendum.
Home PC Health Check and monitoring
If you book a Home PC Health Check, the software you install on your PC sends us information about that PC so we can check and fix it: its name, make and model, Windows version, hardware details, the results of our health checks (for example disk space, update and antivirus status), installed software and its update status, and the Windows username that's signed in. We use it to run the check, write your report, apply fixes and, if you subscribe, monitor the PC each month. Our lawful basis is performance of our contract with you. For the malware scan we use Malwarebytes (ThreatDown): while it's installed, it sends Malwarebytes the PC's name, network and Windows details and the details of any threats it finds (such as file names and locations), so the scan can run and we can see the results. Malwarebytes may process this outside the UK; that transfer is covered by appropriate safeguards. Payments are handled by Stripe; we never see your full card details. We keep this information while the software is installed or you're subscribed, and for up to 12 months afterwards, unless you ask us to delete it sooner. Ask us to remove the software at any time and we'll stop collecting it.
Who we share it with
We don't sell your data. We share it only with service providers who help us run our business under appropriate safeguards — for example the analytics providers above, the telephony and voice-AI providers named under Phone calls, and our email and hosting providers. Some of these may process data outside the UK/EEA; where they do, that transfer is covered by appropriate safeguards such as the UK International Data Transfer Addendum or an adequacy decision.
How long we keep it
We keep enquiry correspondence for as long as needed to deal with your enquiry and for a reasonable period afterwards in case you come back to us, and longer where we have a legal or contractual reason to. Analytics data is retained in line with the providers' standard settings.
Your rights
Under UK data protection law you have the right to access the personal data we hold about you, to have it corrected or erased, to object to or restrict our use of it, and to data portability. To exercise any of these, email email us. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113, though we'd appreciate the chance to put things right first.
Changes to this policy
We may update this policy from time to time. The latest version is always the one published here.